To help in the fight against racism, Manchester United along with other professional teams across Europe are replacing players last names with “Black Lives Matter” for the remainder of the season.
United is taking the awareness one step farther by announcing today that the club will donate all the shirt-printing proceeds, if fans choose to have ‘Black Lives Matter’ on their United shirts, to anti-racism organization Kick it Out.
Fans who want the message printed on their own shirt via United Direct, or at the Old Trafford Megastore, will have their £10 payments donated to Kick It Out.
Richard Arnold, Manchester United managing director, commented: “Manchester United has a long-standing commitment against racism and discrimination, both through our own campaigns and through the support of external organizations working in this area. We wanted to take this from being a valuable message of support to real tangible help for the essential work that Kick It Out do in this area.”
Sanjay Bhandari, Chair of Kick it Out, said: “We are incredibly grateful for this support from Manchester United. There remains much to be done to combat discrimination and promote inclusion in football, but we know that with the help of United and others, we can make progress.”
The players will wear shirts with ‘Black Lives Matter’ printed on the back in place of their names for United’s first game of the restarted season at Tottenham Hotspur on Friday.